TRAVELZEST'S STRATEGY IS TO DEVELOP A UNIFIED TRAVEL GROUP THAT SHARES IDEAS, RESOURCES, AND A HIGH LEVEL OF SERVICE TO FURTHER THE EXPERIENCE WE PROVIDE TO OUR CUSTOMERS
Vision
To be a highly profitable, sustainable high-growth travel group offering travellers the best available online and offline travel retail service and a range of specialized holiday experiences.
Markets
We are focused on consumer markets that have high outbound travel patterns and stable economies, and travel programs to destinations that allow for improved margins and the potential for integrated tour operating activities.
MARKETS
Travelzest is a diverse group of brands that services three markets, the UK, USA and Canada, with Canada representing 88% of our total bookings, the majority of which are generated through our market leading brand itravel2000. We continue to develop our luxury brands and operations in the UK and North America under Travelzest Holidays and The Cruise Professionals, and to review new opportunities to develop a mid market offering in the UK.
Travelzest continues to develop its online capabilities, which currently represent 38% of our total bookings. With consumers in North America and the UK increasing their shopping and purchasing of travel through the online channels, Travelzest is positioning its brands as an attractive choice for consumers.
Priorities for 2010-2011
- Launch of Travelzest Holidays into North American market
- Integration of new product into distribution channels
- Develop advanced online tools
- Develop the Travelzest Holidays brand in the UK
- Office consolidation in Canada
Strategy
Our UK strategy is to continue to develop the Travelzest Holidays brand, which was launched in late 2010. The strategy for Travelzest Holidays is to bring together the various merchant brands in the Group under a single distribution platform. We will also be introducing additional products from third parties that meet our commitment to superior quality and service, and introducing the brand to the North American market to further develop our luxury offering.
The Cruise Professionals is our strongest luxury retail brand and we will continue to review opportunities to promote and service consumers in North America and UK through new distribution capabilities and product offerings.
itravel2000 continues to be Travelzest’s strongest and largest asset with the brand representing a substantial portion of our booking volume and revenue. We will continue to develop the itravel2000 brand in Canada and expand its visibility in regional markets through new promotions and product offerings.
| 1 |
Strengthen retail offering with more product choice |
| 2 |
Development of upper mid-market and luxury
segment under Travelzest Holidays brand |
| 3 |
Reduce cost of post sale servicing through
development of advanced online tools |
| 4 |
Development of regional markets with new
advertising and promotional campaigns |
| 5 |
Increase customer retention through improved |
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