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TRAVELZEST'S STRATEGY IS TO DEVELOP A UNIFIED TRAVEL GROUP THAT SHARES IDEAS, RESOURCES, AND A HIGH LEVEL OF SERVICE TO FURTHER THE EXPERIENCE WE PROVIDE TO OUR CUSTOMERS
Our Vision
Our vision is to be a highly profitable, sustainable,
high-growth travel group, offering travellers the best
available online and offline retail travel service
combined with a range of flexible and specialised
holiday experiences, capitalising on market trends
and opportunities.
Markets
Travelzest is a group of brands that primarily services the Canadian market. The majority of our bookings are generated through our market leading brand
itravel2000. We continue to develop our luxury brand
in North America under The Cruise Professionals. Travelzest continues to develop its
online capabilities, which currently represents 47%
(2011: 46%) of our total bookings. With consumers
in Canada increasing their shopping and
purchasing of travel through the online channels,
Travelzest is positioning its brands as an attractive
choice for consumers.
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Strategy
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Strengthen retail offering with more product choice by destination and method of travel
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Establish industry leading technology and efficiency in all operating areas
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Expand consumer base at itravel2000 by targeting specific demographic groups and develop new affiliate partnerships
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Improve online presence to drive more traffic through online sales
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